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Welcome to
Adkins9.net Web Design.
$100
Words
(or How Can They Find Me?)
If you’re in
business,
then you’re likely looking for ways to increase that business, to
bring in more customers. One of the first approaches that usually
come to mind will be marketing,
one definition being “the
process of planning and executing the conception, pricing,
promotion,
and distribution of goods,
services,
and ideas to create exchanges that satisfy individual and
organization objectives.”
Part of this concept will be
advertising,
or the business of drawing public
attention to goods and services. As part of this approach, we
consider who, as a group, our customers are, and where we can find
them. Needless to say, in this day of
computers
(or PC’s,)
we look at the internet,
or to having a web
presence online.
This means promotion of our goods or services by means of a
web site
(sometimes called website,)
either our own or that of someone else.
Your website,
this electronic means of advertising, first must be available to the
consumer. Other than by direct referral, “see my website at
www.myname.com or www.adkins9.net”
(your domain
name,) our prospective customers will
search for
certain keywords.
These keywords must not only appear in your website, but must be
available in your “meta
tags”
(tags on your website visible to the search engines, but essentially
invisible to the public.) In this way the public can find you on
the web by searching for words that describe his or her interest.
We call this search
engine optimization
(or SEO.)
This first part of your
web design
must be your message, perhaps brief and to the point. The second
part, as in any advertising, is to present your message in an
appealing way. Ideally, our message will convey valuable
information
(or news)
to the public, and providing education
and entertainment
(be fun
to visit) at the same time. Your
webdesign may include
pictures,
photos,
even art.
Finally, unless you have a large business, you will need someone to
provide web hosting
and maintain your website. Web hosting,
simply, is someone putting your information on their computer with
an internet connection. Email
(or e-mail)
services are usually provided as well.
The words
in red are not to give you eyestrain, but as an example of
keywords that someone might use to search for a business that
provides web design and hosting. In your case, it could be
travel,
real estate,
shopping,
home,
gifts,
holiday,
golf,
vacation,
house,
hotel,
etc. These are all “high profile” words. In our case, we might
include Hendersonville,
NC,
western North Carolina,
etc., if it were important to let the public know where our business
is located.
Keep in mind:
1.
Your
message
2.
Look good
3.
Be highly visible
… and use
YOUR $100 Words in both your message and your meta tags.
Please
consider
Adkins9.net Web Design
for your web design and hosting needs.
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